Forward

Building Connections. Inspiring Brands. To Move the Culture – Forward.

 

Forward is Urbanime’s award winning in-house creative services team which helps brands and organizations connect with urban culture– powerfully and authentically . Through storytelling, events, and campaigns, Forward help brands resonate deeply with the communities driving cultural innovation.

 

Foot Locker x Brixton Topcats

Forward is where brands meet culture to create real connections and meaningful results through the power of imitative media and storytelling.

30%

Higher Engagement

15%

Lift in Awareness

50%+

Gen Z & Mutilcultural Favorability

 

Offerings

EP -digital content drops

NAACP + Google - BHM Launch

Celebrate with the Culture

Celebrate cultural moments and trends with sharp, hyper-focused storytelling. EPs grab attention quickly and resonate with audiences by tapping into timely, impactful narratives that excite and engage.

  • Hyper-focused branded mini-zine.

  • Tap in to Key insights cultural trends.

MIXTAPE - comiczine + content suite

Foot Locker Brixton Top Cats Mixtape

Connect through Storytelling

Mixtapes connect with urban culture through authentic storytelling. Mixtapes offer compelling narratives and visuals that align with cultural values, fostering meaningful engagement and creating lasting resonance.

  • Branded full length “comic-zine” reflecting current cultural themes.

  • Cultural trends and alignment brief.

  • Initial brand integration.

LP- comic-powered campaigns

Foot Locker- FLX Rewards Program

Build Relationships & Relevance.

 Dive into culture and drive marketing and social impact through integrated campaigns featuring comic-powered art and animation, and a reusable content that resonate with audiences, excite culture, and create engagement.

  • Community partnership and cultural influencer distribution plan.

  • Comprehensive campaign impact and cultural alignment report.

 
 

Elevate your brand no matter the starting point. Forward’s unique approach amplifies and elevates your efforts to make sure it empowers the culture.

Boost Your Signal

Supercharge your in-market promotions and spark excitement with your brand.

Creative Collabs That Pop

Make influencer and creative partnerships more impactful and authentic.

Power Up Your Ads

Take paid to the next level with strategies that spark real engagement.

 

CASE STUDIES

If you invest in the culture, the culture will invest in you.

>Authentic cultural storytelling builds trust and connection.

Innovative formats that drive engagement over industry benchmarks.

Proven engagement and results with a unique content + channel approach

CASE STUDY- NAACP x GOOGLE

Grow Together Campaign

Objective - To empower Black individuals to pursue tech careers through Google’s Career Certificate programs and foster diversity in the tech industry.

Challenge- The NAACP needed to bridge the gap in tech access and build trust within Black communities, many of whom felt excluded from tech opportunities.

Solution- We developed the brand strategy, identity, and creative content for the "Grow Together" campaign, including personas, social media assets, and insights that supported the website and event activation. Our approach positioned the campaign as a bridge between Black Tech Transitioners and tech careers.

Results

  • 12,000 organic social media reach,

  • 1,300 landing page views

  • 250 RSVPs added to the Grow Together mailing list

  • 50+ scholarship applications submitted after the event,

  • 100 attendees with participation from key elected officials

CASE STUDY- FOOT LOCKER - BRIXTON

Brixton Topcats - Jimmy Rogers Mixtape

Objective: Celebrate Jimmy Rogers' legacy and inspire youth by amplifying grassroots basketball culture in the UK.

Challenge: Basketball in the UK lacked mainstream recognition and support, particularly in Black and Brown communities, despite its passionate following.

Solution: Limited Edition created a 10-page comic book and exclusive apparel in partnership with Brixton Streetwear, launched through an immersive in-store experience inspired by South London culture. The campaign was amplified by a targeted social media push, highlighting Foot Locker’s commitment to grassroots basketball and the Brixton Topcats.

Results:

  • 101,368 organic impressions across social media.

  • 85,487 organic reach on digital platforms.

  • 3,565 total engagements through social media campaigns.

  • 100% sell-through of limited-edition apparel within three weeks.

  • 50+ attendees at the in-store event honoring Jimmy Rogers.

 
 

Why Move Forward

Authentic cultural storytelling builds trust and connection.

Innovative formats that drive engagement over industry benchmarks.

A proven track record of amplifying urban voices and creating brand impact.

 

Start participating in culture today